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Who We Are

Established in 2003, Cross Marketing has over two decades of experience specializing in Japanese market research. Conducting more than 10,000 research projects annually, we provide high-quality data and analysis tailored to the diverse needs of our clients, including corporations, government agencies, and academic institutions.

With a nationwide network across Japan and over 20 offices in more than 10 countries, we offer a global perspective. Our deep insights into local consumer behaviors and market trends equip overseas companies with precise information to successfully enter and navigate the Japanese market.

As a trusted partner, Cross Marketing has built a solid reputation for effectively supporting international companies in their endeavors to enter and expand within the Japanese market.

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World wide’s Group Office
10 countries
USA　｜　UK　｜　China　｜　India　｜　Singapore
Thailand　｜　Indonesia　｜　Philippines　｜　Vietnam　｜　Japan

Why Choose Us

With industry-leading research resources and deep insights, we help you make the best decisions. 
Our vast experience and proprietary panels provide the foundation for reliable market research tailored to your needs.

Japan-Specific Expertise

Deep understanding of Japanese consumers, culture, and trends.

Extensive Research Panels

Access to a broad range of target audiences through proprietary panels.

Advanced Data Analytics

Cutting-edge methodologies to analyze market trends and consumer behavior.

End-to-End Market Research Solutions

From research planning to reporting, we provide full support to optimize your strategy.

Our Strengths

Research Projects
with leading global companies
10000＋
per annum
Offline Research Projects
with leading global companies
2000＋
per annum
Survey Panel Members
with leading global companies
12.85 M
as of January 2025
Global Research Offices
JPN&10+
countries worldwide
Clients
5000＋
across various industries, including corporations,government agencies, and academic institutions
Research Analysts
300＋
View our strengths

Our Services

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Data & Knowledge

Free Survey Report

20241010anime

2024.10.10

Survey on Animation (2024)

20240827fs

2024.08.27

Survey of Physical Concerns (2024) Men

20240618fs-4

2024.06.18

Survey on SDGs (2024) Awareness and Interest

20240521fs

2024.05.21

Fixed-point survey on consumption trends (May 2024)

20240424te

2024.04.24

Survey on pets (2024)

20240409fs

2024.04.09

Survey on Sleep (2024) Facts and Figures

20230913book

2023.09.13

Survey on Reading (2023)

20180425cro

2018.04.25

Dog people vs. cat people showdown! The most popular was...

View all Survey Reports

Column

20240614_01-1

Marketing Column

2025.01.09

Are the number of single people increasing too much? Explaining the percentage of unmarried and reasons for the increase

20240301_01

Marketing Column

2025.01.09

What do you call that generation? Learn how to market to each generation.

20240109_01_1

Digital Marketing Column

2025.02.04

[Latest by 2025] What are the usage rates and characteristics of social networking sites by age group?

20230630_01

Marketing Column

2025.02.12

Dog people or cat people? Which is more popular? Thoroughly dissect their personalities and compatibility!

20220708_01

Data Marketing Column

2025.03.07

What should the data structure be? ~ "Vertical" vs. "Horizontal"

20220520_01

Data Marketing Column

2025.03.10

What is the difference between structured and unstructured data? An explanation, including the characteristics of each.

20221028_01

Marketing Column

2024.12.26

What is Persona Marketing? Benefits and how to set it up

20210730_01

Digital Marketing Column

2025.02.04

What is the difference between social networking and social media? Also explains the purpose of its use in business

View all column

What Our Clients Say

Cross Marketing not only manages our surveys but also excels in selecting and managing respondents, consistently aligning their choices with our desired demographic composition and nationalities, which we greatly appreciate.

Tokyo Metro Co., Ltd

Cross Marketing’s rapid survey capabilities allowed us to collect insights from 12,000 respondents in just a few days, enabling us to make timely policy recommendations during critical international events.

Save the Children Japan

I have always sought a company with strong planning abilities and expertise in interpreting survey results, and my over 30-year relationship with Cross Marketing speaks volumes about the trust I place in their capabilities.

Sunstar Group

Taste CLT is a cornerstone of our commitment to flavor development, and we have continuously refined its operational process in collaboration with Cross Marketing since the beginning.

House Foods Corp.

I was impressed with their research capabilities. What impressed me was the listening and responsiveness of the sales staff and researcher. They quickly grasped our needs and made targeted proposals from the same perspective.

Yamaha Music Foundation

FAQ

How many active panels do you have?

We create bespoke panels from our recruited panelists or recruit respondents through referrals (“snowball method”). We suggest the most suitable method depending on the circumstances.

How comprehensive are the services you offer?

In addition to surveys, we offer a full range of support services, including identifying challenges facing the client, planning and designing the surveys, carrying out the surveys, compiling and analyzing the results based on survey objectives, and reporting on these results.

What happens if I’m not yet quite sure what issues need to be addressed by our company?

One of our full-time researchers will be happy to offer consultation to discuss your needs even in the early stages. Please feel free to contact us at any time if you have any concerns.

How do I arrange a consultation with Cross Marketing?

If you have any issues or inquiries, please get in touch with our sales team, and we will set up an appointment with a researcher so you can discuss them in more detail.

What kinds of reports do you offer?

For internet research, we offer three types of reports: basic, custom, and full custom. However, our services are not limited to these formats. We are happy to tailor reports to your specific preferences based on your requirements.

Can you explain the process after making a request?

Typically, the process follows these steps: ① Hearing → ② Survey Design → ③ Survey Implementation → ④ Data Aggregation and Analysis → ⑤ Delivery of Report. Steps ① to ⑤ can be customized, so you can request just steps ③ and ④ as well. For more details, please check the online research section.

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Tokyo Opera City Tower 24F, 3-20-2 Nishishinjuku, Shinjuku-ku, Tokyo, 163-1424, Japan
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