Home-use test (HUT)

Home-use test usage examples

Researchers can evaluate how products such as shampoo, detergent, and other daily necessities, cosmetics, beauty products, hair care products, beverages, food, pans or other cooking utensils, electrical appliances, and fashion items are used in real life and obtain feedback on users' impressions.
If the brand or manufacturer's name is not revealed, the test can eliminate branding bias. A survey that purely evaluates a product's capabilities can elucidate the appeal and potential of the product from the consumer's point of view. In addition, it aids the development of products to ensure that they are well-received by consumers.
Combining HUT with other research methods enhances the findings of a survey. For example, using a HUT after a preliminary concept evaluation via an internet survey will provide a client with a more comprehensive evaluation than would be possible from using a HUT on its own.

• [Fashion] Design evaluation survey for a new product
• [Hair Care] Trial survey for a styling product
• [Daily necessities] Trial survey of a deodorant

and many more uses.

Cross Marketing home-use test (HUT) features

Immediate collection of online responses.

Participants use a web survey screen to submit immediate responses.

One-stop solution for various offline surveys

We handle all the services on our end from sending and collecting samples to distributing questionnaires.

Using various recruitment methods to select the most suitable targets

We recruit survey respondents to match your criteria from the largest active survey panel in Japan. Clients can use their own panelists too.

Standard schedule and deliverables

Standard schedule

　
• STEP.01

  Preliminary meeting/project planning and design (6 days+)

• STEP.02

  Respondent recruitment (6 days+)

• STEP.03

  Fieldwork (3–4 weeks)

• STEP.04

  Delivery of raw data (3 days+)

• STEP.05

  Delivery of report (5 days+)

Deliverables