Features of Cross Marketing central location tests (CLT)

Access to a range of venues and facilities depending on requirements.

We have dedicated facilities with observation rooms and one-way mirrors in Hatsudai and Ningyocho (both located in Tokyo). These are our in-house venues, so we can offer a flexible range of services based on the content and schedule of an interview. We also have a wide range of venues overseas.

One-stop solution for various offline surveys

We have an established track record and reputation in meeting all demands, including stringent process controls, the ability to set up testing facilities according to specified requirements, and access to large-scale venues. One of our strengths as a comprehensive provider of research services is conducting integrated research and analysis that combines multiple research methods.

Using various recruitment methods to select the most suitable targets

We recruit survey respondents to match your criteria from the largest active survey panel in Japan. We remove the burden from our clients by making venue arrangements and organizing and assembling the participants.

Established track record

We conduct 1,300 group interviews and more than 360 central locations tests (CLTs) annually, and the number of online and offline surveys we manage is steadily increasing each year.

Simulation research (Web Shelf)

This enables an imaginary product shelf (web shelf) to be created on the questionnaire screen. We can conduct a survey tailored to your requirements, regardless of your product's type or nature. Specific product shelves, such as vending machines or ice cream freezers, can be reproduced on the web, enabling visual aggregation and assessment of product packaging with evaluation surveys or questionnaires. This is a convenient way of updating product shelving, pricing, and POP installations.

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  Confectionery

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  Vending machines

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  Drug stores

Examples of central location tests (CLT)

We can simulate purchasing behavior by having participants try/taste/sample products from product shelves. We can collect prompt and direct feedback on specifications (capabilities), taste, packaging, names, and concepts.

• Food: Tasting survey
• Stationery: Consumer design receptiveness survey
• Consumer electronics: Trialing new products

and many more uses.

Standard schedule and deliverables

Standard schedule

• STEP.01

  Preliminary meeting/planning and design (5 days+)

• STEP.02

  Recruitment (8 days+)

• STEP.03

  Fieldwork (3 days+)

• STEP.04

  Delivery of raw data (2 days+)

• STEP.05

  Delivery of report (5 days+)