Survey Research at Cross Marketing

At Cross Marketing, we boast a wealth of experience in internet (web) research and offer a variety of market research services to meet the diverse needs of our clients; our strong reputation rests on our established track record as a distinguished market research consultancy firm.

Our clients require flexible and accurate research plans for collating marketing data to make vital business decisions and develop real-time marketing programs in response to structural changes in the market and consumer needs. Accordingly, Cross Marketing offers a comprehensive array of market research services, including internet (web) research. In addition to various quantitative research methods, we provide global research, qualitative research, and field surveys.

Our services encompass internet (web) research, central location tests (CLTs), home-use tests (HUTs), telephone research, mail surveys, ethnography, shopper research, focus group interviews, and in-depth interviews. Moreover, we offer a combination of online (web) and offline (face-to-face) surveys.

Cross Marketing identifies solutions for your marketing challenges across all scenarios and fulfills your research requirements through an extensive selection of survey research services. Our experienced researchers leverage a broad range of research skills to provide market expertise, optimal research planning, and result analysis tailored to the specific demands of your company.

Online Surveys

We create survey panels based on criteria set in accordance with the research topics and formulate questionnaires to elucidate the required themes in line with the objectives of the survey. The panelists are asked to submit their responses online. By analyzing the response data from various perspectives, we derive insights into the factors behind behavioral changes and the attitudes or intentions of the survey participants.

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  Internet ResearchCustom-made questionnaire survey screens ensure a high degree of precision. Furthermore, we also provide support services, such as survey designs and complementary tools for data aggregation.

Recommended for:

Collecting a large number of responses quickly and cost-effectively to measure consumer awareness and usage of products and services, as well as advertising effectiveness. Collating data for product planning.

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  LINE researchDedicated LINE-based smartphone research platform. Allows for access to students and young adults, who can be hard to reach with conventional online research methods.

Recommended for:

Cost-efficient targeting of younger age groups, primarily those aged between 10 and 29 years. A convenient starting point for gathering data on Gen Z and Millennials.

Offline Surveys

Offline surveys provide an intimate portal into the lives and emotions of consumers. In addition, they are suitable for handling highly confidential information.

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  Group InterviewSurveys are conducted in a discussion format with a group of six to eight people. This format is ideal for elucidating consumer psychology and consumers' underlying intentions.

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  In-Depth InterviewOne-on-one interviews provide a deeper understanding of behavioral motivation that is typically not achievable with regular quantitative surveys.

Recommended for:

This is a typical qualitative research format that can identify underlying attitudes and intentions while providing in-depth insights. In-depth interviews can also be conducted online. This format is recommended for respondent groups that are harder to access and for B2B surveys.

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  In-Store SurveyWe research changes in purchasing attitudes based on various factors in actual stores, such as POP, packaging, and sales floor layouts.

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  Home-use TestWe ask people to trial samples of new products and prototypes as they go about their daily business and then investigate their usability and the customers' responses.

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  Central Location Test (CLT)We survey people's impressions of products based on actually touching or tasting them and evaluate CF.

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  Home VisitWe visit respondents at home. By observing non-verbal information unique to the home, we can gain a realistic idea of how they live.

Other

In addition, we offer a range of services to aggregate survey data and convert this data into specific formats. Furthermore, we can also recruit and build a panel of target respondents from Japan's largest panel network, “MotheR.”

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  Data aggregation and conversionWe offer a variety of survey data aggregation services.

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  RecruitmentWe have a recruiting service for providing panelists to cooperate on surveys.