MotheR
(Cross Marketing research panel)
Cross Marketing is collaborating with multiple companies' panels to build a panel network with a larger pool of respondents than ever before. We use an active panel of cooperative participants (those who have participated in a survey within the past 12 months). We also offer a range of specialty panels, pre-segmented according to specific categories to facilitate a smooth survey process.
Cross Marketing custom research panel: Japan's most extensive panel
Respondents who have participated in a survey in the last 12 months.
Number of active panelists
Combination with affiliated panels
Total number of active panelists
Panel basic information
Basic information for panels used by Cross Marketing.
Other attributes
Basic attributes
- Cohabiting family members
- Industry (workers only)
- Department (workers only)
- School (students only)
Semi-basic attributes
- Residence status
- Personal income
- Household income
- Driver's license held or not/Type of license
- Car ownership/Car brands
- Use of social media
- Cellphone provider
- Hobbies
- Interests
- Devices available for responses
Used in a variety of studies
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Internet researchRapid, low-cost research using the Internet.
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Group InterviewGroup interviews explore the underlying intentions and inner thoughts of participants.
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Central Location Test (CLT)Food and beverage tasting; research utilizing product shelves or displays is possible.
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Home-use TestWe ask consumers to use specific products so as to gain information on their usage and product evaluations as they go about their daily lives
Used in a variety of researches
Specialty panels
In addition to the current attributes of the MotheR panel, we have specialty panels segmented according to preset conditions. We already have pre-segmented target groups in place, allowing us to conduct surveys quickly and cheaply.
Q&A /FAQs on panel
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How many active panels do you have?
We can create customized sample sets from our registered panelists or recruit respondents through referrals (snowball sampling). We suggest the most suitable method for each client to suit their unique circumstances.
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What happens when you get unauthorized or duplicate respondents on a panel?
We check for duplicate applications at panel registration and regularly verify the respondents' details based on personal attribute information. We eliminate unauthorized registrants from our active panel on a timely basis.
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Can you create panels only targeting senior citizens or young people?
We have proprietary panels for senior citizens and young people. We can also access panels from partner companies, depending on client's objectives.
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What incentives do you give to survey participants?
We award points to those who respond to our surveys according to the volume and length of the surveys. Cash rewards are paid for interviews and CLTs.
Q&A /FAQs on panel
-
How many active panels do you have?
We can create customized sample sets from our registered panelists or recruit respondents through referrals (snowball sampling). We suggest the most suitable method for each client to suit their unique circumstances.
-
What happens when you get unauthorized or duplicate respondents on a panel?
We check for duplicate applications at panel registration and regularly verify the respondents’ details based on personal attribute information. We eliminate unauthorized registrants from our active panel on a timely basis.
-
Can you create panels only targeting senior citizens or young people?
We have proprietary panels for senior citizens and young people. We can also access panels from partner companies, depending on client’s objectives.
-
What incentives do you give to survey participants?
We award points to those who respond to our surveys according to the volume and length of the surveys. Cash rewards are paid for interviews and CLTs.